Print marketing has not gone out of vogue, even with all the digital marketing methods out there. In many cases, people still want something tangible in their hands to look at and relate with. This is especially true when you’re a small business targeting a specific area. You may not have the access to online resources large businesses do, but what you have is access to a community. 

Often, smaller communities respond better to materials they can see in their hands or ones you personally give them. This increases the connection between them and your business. Therefore, print marketing materials are essential for your small business. Here is a suite of these materials you should prepare for the best results. 

Flyers and brochures

Flyers are a great way to relay a lot of information in a short format. These will help you introduce your business, what you have to offer, and showcase any sales or discounts you have. The key to a good flyer is effective design. If you don’t have the design chops yourself, you can use the small business flyer templates on PosterMyWall to make things easier. These will help you create the best flyers possible. 

Posters

These are perfect when you want to attract attention in public spaces or at events. Design them using bold visuals and with compelling points to get your point across. Also add your contact information and your social media handles, so that people know where to reach you for more information. Use online templates to make these posters as well, so that you can just customize the information according to your requirements. 

Branded stationery

This is a highly underrated way of promoting your business. Letterheads, envelopes and notepads with your logo and branding are useful for marketing purposes and also add a professional touch to your communication. You should have consistent branding across all your materials to really drive the point home. Share this branded stationery with your clients, partners, and team members. 

Rack cards

These are not used that much, but their subtlety can have a considerable impact on your marketing. Rack cards are small, eye-catching cards displayed on racks in public areas like waiting lounges, airports, retail counters, etc. They highlight key products and services, showcase your company, and present special offers in a clear and concise manner. 

Postcards

These are some of the most versatile and cost-effective print marketing materials. You can use them to directly thank customers, promote your offers, and send out event invitations. In addition, these can work as great souvenirs when you set up kiosks at business events and such. Make sure you design these to be attractive and also convey some information about your business. Have a few different versions so that people are intrigued and can even get them to share with family and friends. 

Business cards

These are one of the more obvious print marketing materials you can incorporate in your business. Have a few business cards printed for your team, and have them hand these out to share contact information. You can also go a little outside the box and out QR codes leading to your website, social media, and contact us pages on these cards. This will cover both the physical and digital aspect. 

Banners and signage

Whether it’s a retractable banner for a trade show or a storefront sign, these large-format materials create a strong visual presence. They’re essential for attracting attention at events, in-store, or outdoors, and are crucial for building brand awareness in your local area. So, you should use these to showcase your campaigns, highlight any special offers, and also convey information about your business. 

Vouchers and coupons

These are excellent for driving immediate sales and attracting new customers. They can be distributed in flyers, direct mail, or as part of a loyalty program. Offering a tangible incentive can encourage people to try your products or services. So, use these to promote sales and to give access to exclusive offers for preferred clients. This will make these clients feel special, and also recommend your business to others. 

Presentation folders

If you’re a client-facing business, these can create a pretty good impression. When you have to present data or take documents to your clients, you should have branded presentation folders for this purpose. These will include your logo, some information about your business, and some contact information. They will also promote brand recognition and make you look more professional. 

In conclusion, print marketing materials are very helpful for your small business. Just find the right suite of materials for your business and you’re good to go.